Hustle Hard originally started off as a production company, back in 1998 by Charles White. By 1999, he was ready to put out his first album "Hustlin’ The Untold Story" which featured a lot of, at that time, young striving artists such as T-Nutty, Lil Spade aka j Ali, Lil Pig Pen, Bigman, Maxamillion, Eklips the Hustla, and even Charles White himself on the intro. He had it all figured out, young, heated, artists, an intro to live by, and even a car give away. After giving this album everything he had it had came up short of all his expectations.

Even though this was a small company, owned and operated by one man, he decided to do something big. By the new millennium, Charles White was ready to give it one more try, but instead of a compilation cd this time, he decided to go with solo projects. Not one, not two, but three solo projects – all at one time, all to be released on the same date. By summer 2000, Hustle Hard Productions released Maxamillion (The Man Next Door), Bigman (Karizma), and Eklips the Hustla (Heatrocks). Again believing he had everything figured out, all three albums came up short of his expectations once again. He couldn't understand it, he did the promotions and marketing, his artists even did shows and open mics, they even traveled state-to-state to get that out of state money, but they were only able to cover all the expenses of the traveling they did. The problem was for business owned and operated by one individual, he was carrying to much overhead. You have to realize when Hustle Hard went places they went 15-20 people deep, that meant no matter how many albums we sold or shows we performed on the road; after paying security, the artists, the roadies, plus feeding and accommodating all these people, Hustle Hard was losing as a business. Doesn't sound too good, does it? You know like in the movies how they say “There's light at the end of the tunnel?“ Hustle Hard as a record label was at the end of the tunnel looking for that light. That light came by way of Promotional T-Shirts.

By the year 2002, instead of giving up, Charles White decided to give the name Hustle Hard one more try. This time it wasn’t about the music, but about clothing. It was at that time he decided to register the name Hustle Hardware (check www.USPTO.gov). By coming up with catchy phrases, street slogans, and different thoughts that popped into his head, he was able to create Hustle Hardware - a clothing line for everyday people. We all have worn clothes with names on them such as Sean John and ETC. We've also worn brands we don't even know what the brand means such as Pelle Pelle. So why shouldn't we wear something that represents us on a daily basis such as Hustle Hard Ware. Remember – Hustle Hard is not just for the street people, Hustle Hard is for everybody. This is for that young man that lived in the hood, despite all the pressure of the street life, was able to graduate at 17, finished college, and became a partner at one of America’s biggest law firms. This is for the naive little girl who got pregnant at 13 and everybody thought her life was over, but beat the odds and now owns her own multi-million dollar business. This is Hustle Hard.